Get Different: Marketing That Can't Be Ignored!


Product Details

Publish Date
6.3 X 9.1 X 1.2 inches | 1.1 pounds

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About the Author

Mike Michalowicz (mi-CAL-low-wits) launched and sold two multimillion-dollar companies and is the bestselling author of Profit First, The Pumpkin Plan, Clockwork, The Toilet Paper Entrepreneur, and Fix This Next. He is the host of the American Express Turning Points podcast, and he is a popular speaker who has shared his insights on business and entrepreneurship at TEDx, CreativeLive, INCmty, and others. His columns have appeared in The Wall Street Journal, Box Pro magazine, Entrepreneur, OPEN Forum, Harvard Business Review, and more.


Praise for Get Different

"The ultimate primer for anyone who needs great results."
--Allan Dib, author of The 1-Page Marketing Plan

"If you fail to fascinate your consumer, you'll quickly be forgotten and fail. So, how to stand out in a crowded and distracted marketplace? In this book, Michalowicz nails the answer: Get different."
--Sally Hogshead, author of Fascinate

"Michalowicz turns the mysterious art of marketing into a series of simple steps. Read this book to set yourself apart from the crowd and grow your business."
--Jeff Walker, #1 New York Times bestselling author of Launch

"You will discover the steps you must take to be successful in all your marketing efforts."
--Ryan Deiss, author of The Invisible Selling Machine

"Different marketing wins every time. Get Different shows you how."
--Melinda Emerson, author of Become Your Own Boss In 12 Months

"You will up-level your marketing with this book. I have no doubt."
--Ramon Ray, Founder of

"A breakthrough book that reveals a fundamental truth about marketing. People remember, talk about, and share things that are different. Different is your job. Different will radically transform your business."
--John Jantsch, author of Duct Tape Marketing and The Ultimate Marketing Engine

"Michalowicz reveals the essence of effective marketing in this exceptional book: Get attention, get desire, get business. Get Different will accomplish all three for you."
--Jon Gordon, bestselling author of The Carpenter