Fundraising Analytics
Joshua M. Birkholz
(Author)
Description
Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit's organizational data--with an appropriate focus on donors--into actionable knowledge. The result--A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.
Product Details
| Publisher | Wiley |
| Publish Date | April 01, 2008 |
| Pages | 240 |
| Language | English |
| Type |  Hardback |
| EAN/UPC | 9780470165577 |
| Dimensions | 9.1 X 6.5 X 0.9 inches | 1.1 pounds |
About the Author
Joshua M. Birkholz is a principal at Bentz Whaley Flessner, a leading fundraising consulting firm, and director of its analytics division, DonorCast. He has built data mining solutions for leading universities, medical centers, and cultural nonprofits throughout the United States. His areas of specialty include metrics for nonprofit fundraising, constituency analysis, segmentation, and integrated prospect identification systems. He is a sought-after speaker and presenter in the field of analytics, prospecting, and constituent relationship management.
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