Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet


Product Details

$29.99  $27.89
Simon & Schuster
Publish Date
6.35 X 9.25 X 1.08 inches | 1.17 pounds

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About the Author

Taylor Lorenz is a technology columnist for The Washington Post's business section covering online culture. Previously, she was a technology reporter for The New York Times business section, The Atlantic, and The Daily Beast. Her writing has appeared in New York magazine, Rolling Stone, Outside magazine, Fast Company, and more. She often appears on CNN, MSNBC, NBC, and the BBC. She was a 2019 Knight Visiting Nieman Fellow at Harvard University and is a former affiliate at Harvard's Berkman Klein Center for Internet and Society. Lorenz was named to Fortune's 40 Under 40 list of leaders in Media and Entertainment in 2020. Adweek included her in their Young Influentials Who Are Shaping Media, Marketing and Tech listing, stating that Lorenz "contextualizes the internet as we live it." In 2022, Town & Country magazine named her to their New Creative Vanguards list of a rising generation of creatives, calling her "The Bob Woodward of the TikTok generation." She lives in Los Angeles, and you can follow her @TaylorLorenz on Instagram, TikTok, and YouTube.


"Terrific . . . Extremely Online aims to tell a sociological story, not a psychological one, and in its breadth it demonstrates a new cultural logic emerging out of 21st-century media chaos."

"An enlightening history of the pioneers of influencers."

"Each story Lorenz spotlights is carefully chosen to highlight the power that users have historically held in shaping social media trends and culture."

"If you want to understand what is happening on the internet, you start by reading Taylor Lorenz."

"Taylor Lorenz is telling the real history of the internet." --The Face (LINK)"More than just a history lesson, Lorenz's well-researched book does a better job of connecting the dots than almost anything else I've read on the subject of social media's meteoric growth, and the unexpected rise of the influencer."

"Readers will learn valuable lessons about...what goes viral and are sure to be blown away when they see the dollar amounts moving through the industry. This socioeconomics docudrama is both fun and terrifying, just like the internet."

"This astute debut from Lorenz, a Washington Post technology columnist, traces the tumultuous history of social media from the early 2000s to the present.... Lorenz accomplishes the difficult feat of wrangling a cogent narrative out of the unruliness of social media, while offering smart insight into how platforms affect their users.... It's a powerful assessment of how logging on has changed the world."