Everyone Is an Influencer: Building a Brand by Engaging the People Who Matter Most
Description
This best-selling, 5x National and International Award Winning Book has been named 2022's Best Marketing/PR Book, Best Social Media book, Best PR/Marketing Book, and more.In Everyone is an "Influencer," Kelly Keenan, Founder of Brand Story Experts, unlocks the code to recognizing and utilizing true Influencers that will change the trajectory of your business in a powerful way. For over 13 years Keenan has been using the process detailed in this book to help hundreds of brands uncover and celebrate their story in a way that adds excitement, creates consistency, and builds long-term success. This book teaches this proven and practiced method to develop your brand's story and it's a game changer for every industry.
You'll discover proven secrets of how to create and strengthen lifelong relationships with your team and with customers. Not just short-term gains. Go beyond sales gimmicks and short-sighted tactics. Help your business attract and retain top talent while gaining like-minded customers who passionately support, endorse and join in your brand celebration.
This book is for business leaders looking to supercharge their companies. It's for sales and marketing leaders seeking to gain greater results with enthusiasm. Finally, this book is for any team member ready to step up and become a change-maker for their organization.
It's all possible because as you'll see, Everyone Is An Influencer.
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About the Author
is a brand story expert who
formalized and trademarked a process for uncovering and defining a
brand's story in 2009. He is an agency owner, brand strategist, speaker,
and leadership consultant. Over the past two decades, Kelly has helped
hundreds of brands clarify their stories to ignite their culture and
sales.
He opened his first ad agency at the age
of 24 and is the founder of Brand Story Experts, a full-service agency.
BSE has specialized in the process of Culture Development Marketing
powered by the 3-P Principle(TM) since 2009.
This
process has been the starting point in every brand relationship at
Brand Story Experts and the foundation for the success of the company.
In 2019, Kelly partnered in the development of The All In-App, an
application designed to facilitate the process of Culture Development
Marketing.
