Eat This!: How Fast Food Marketing Gets You to Buy Junk (and How to Fight Back)

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Product Details
$16.95  $15.76
Red Deer Press
Publish Date
9.9 X 8.9 X 0.2 inches | 0.4 pounds
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About the Author

Andrea Curtis is an award-winning author whose work includes What's For Lunch. She lives in Toronto.

"Eat This!" is aimed towards a youth audience of children age 9-14 in grades 4-8. "Eat This!" is an effective analysis of varied marketing tactics to persuade younger consumers to eat non-nutritious or junk food, with specific suggestions for ways to avoid being overly influenced by media publicity tactics in food choices, and ways to request or encourage food providers to offer a wider range of healthy choices of foods targeted towards kids. A couple of highlighted topic chapters titled Do This! offer specific examples, such as 9 year old Hannah Robertson's talk with McDonald's' executive that questioned the use of toys, mascots, and marketing techniques used to trick kids into eating and wanting unhealthy foods. Although the executive made counterclaims, McDonald's' began to offer more healthy food choices for kids, and media concluded that Hannah was responsible for beginning a meaningful dialogue between kids and fast food marketing. She actually said, "Don't you want kids to be healthy so they can live a long and happy life?... It would be nice if you stopped trying to trick kids into wanting to eat your food all the time." The conclusion is that kids can be a powerful force for change in the arena of fast food marketing. The final "Do This!" pages offer these among other suggestions: Celebrate diversity. Do price checks and taste tests. Lobby for litterless lunches. Advocate for fast food marketing-free zones. Question media. Watch product placement. Use viral video tactics to spur eating healthy foods. Read nutrition labels. Assess food based fundraisers, including the nutritional value of the foods. Watch fast food mascot use, think critically about this. Consider the Retire Ronald campaign and create similar efforts. "Eat This!" is described as a tool kit to fight fast-food marketing to kids. As such it has plenty of empowerment value and appeal for young readers and others. It could be easily incorporated into any math, sociology, or marketing class.-- "" (2/1/2018 12:00:00 AM)
This, amazingly, is a 36-page toolkit for fighting marketing to kids, with endorsements from Mark Bittman and Jamie Oliver, among others. As I read it, it's a manual for teaching food literacy to kids -- teaching them how to think critically about all the different ways food and beverage companies try to get kids to buy their products or pester their parents to do so. The "fighting back" part takes up just two pages, but it suggests plenty of projects that kids can do: Do taste tests of fast food and the same thing home made. "Which one is more delicious, more expensive, more healthy? Which creates the least amount of waste?" Watch your favorite show . . . Mark down how many times you see product placement." "Quick: think of all the fast-food mascots you know by name . . . Who are the mascots aimed at?" The illustrations are kid-friendly as is the text. I'm guessing this could be used easily with kids from age 8 on.--Marion Nestle "" (2/16/2018 12:00:00 AM)