Design Thinking for the Greater Good: Innovation in the Social Sector

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Product Details
$38.95  $36.22
Columbia Business School Publishing
Publish Date
8.8 X 8.6 X 1.3 inches | 2.1 pounds

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About the Author

Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration at the University of Virginia. Her books include Solving Problems with Design Thinking (2013), Designing for Growth (2011), and The Designing for Growth Field Book (2013), all from Columbia University Press.

Randy Salzman is a journalist and former communications professor. His work has been published in over one hundred magazines, journals, and newspapers, from the Wall Street Journal and the New York Times to Mother Jones, Bicycling, and Style.

Daisy Azer is an an entrepreneur, principal at Waterbrand Consulting Inc., and adjunct lecturer of design thinking at the Darden Graduate School of Business. Her career spans roles in business development and training and development in the financial industry, education, and technology.
This is a timely work in that it parallels interest in applying effective business principles and practices to the nonprofit and government sector. It also aligns business with the idea of doing well and doing good.--Toni Ungaretti, Johns Hopkins School of Education
There is no doubt in my mind that Jeanne Liedtka is a leader in the fields of design thinking, human-centered design, and innovation in general.--Reinhold Steinbeck, Center for Design Research, Stanford University
The process of design thinking can be applied to the normally conservative and entrenched public, social, and educational sectors to start to solve big messy problems.--David E. Smith, Center for Design Innovation
Taken altogether, Design Thinking for the Greater Good: Innovation in the Social Sector, is an excellent resource. . . . it serves as a practical guide for those who want to undertake organizational change from Innovation I to Innovation II, in a social sector environment that focuses on meeting human needs.--Brenda Sipe "The Foundation Review"
Liedtka, Salzman, and Azer's book makes an important contribution in outlining some of the challenges and opportunities of applying design-thinking behaviors and mind-sets in the social sector. They make a case for increasing the capacity needed to scale the approach across the sector, provide a framework for practitioners to apply it within their organizations, and off er case studies of organizations that have done so.--Nadia Roumani "Stanford Social Innovation Review"