Design for a Better World: Meaningful, Sustainable, Humanity Centered

Product Details
$24.95  $23.20
MIT Press
Publish Date
6.1 X 9.2 X 1.1 inches | 0.95 pounds

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About the Author
Don Norman is Distinguished Professor Emeritus of Cognitive Science and Psychology and founding director of the Design Lab at the University of California, San Diego. Business Week has named Norman one of the world's most influential designers. He was an Apple Vice President, has been an advisor and board member for numerous companies, and has three honorary degrees. His numerous books have been translated into over 20 languages, including The Design of Everyday Things and Living with Complexity, also from the MIT Press.
"Norman's book is admirably ambitious."
--Fast Company's Co.Design

"Don Norman has worked in electrical engineering, cognitive psychology, computer science and design, in academia and industry. Now in his eighties, he draws on this experience to explain how designers, governments and industry must "broaden the notion of design from human centred to humanity centred". In other words, they must emphasize quality of life, not monetary rewards, and reject harmful economic metrics. Only thus, he argues, will we survive the current environmental and economic crises."

"Norman (founding dir., Design Lab, Univ. of California-San Diego; Living with Complexity) looks out on a world beset by climate change, inequality, and unconscionable waste. Nonetheless, he is optimistic. He believes that humans can change what they've created. Design is the key, for it can mobilize systems to address the complex interface that technologies, policies, and people have."
--Library Journal