Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons
Elisabeth Doucett
(Author)
Description
From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. This book shows readers how branding can make a difference to their library. It explains where to start and shows how to define the message and grab attention with visuals.Product Details
Price
$60.00
Publisher
American Library Association
Publish Date
January 30, 2009
Pages
124
Dimensions
6.0 X 0.3 X 8.7 inches | 0.45 pounds
Language
English
Type
Paperback
EAN/UPC
9780838909621
BISAC Categories:
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