Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires

(Author)
Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires - Aaker, David
Available
add to wishlist

Description

Creating Signature Stories applies the power of storytelling--a key to any digital program--to strategic messaging.

Product Details

Price
$16.95  $15.76
Publisher
Morgan James Publishing
Publish Date
Pages
190
Dimensions
5.51 X 8.5 X 0.44 inches | 0.54 pounds
Language
English
Type
Paperback
EAN/UPC
9781683506119

Earn by promoting books

Earn money by sharing your favorite books through our Affiliate program.

Become an affiliate

About the Author

David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.
The Speed of Trust: The One Thing That Changes Everything
Level Up: Rise Above the Hidden Forces Holding Your Business Back
Essentialism: The Disciplined Pursuit of Less
The One Thing: The Surprisingly Simple Truth about Extraordinary Results
How to Decide: Simple Tools for Making Better Choices
Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.
All Your Worth: The Ultimate Lifetime Money Plan
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential
Getting Things Done: The Art of Stress-Free Productivity (Revised)
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity (Revised, Updated)
The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation
Building a Storybrand: Clarify Your Message So Customers Will Listen
Feel the Fear... and Do It Anyway: Dynamic Techniques for Turning Fear, Indecision, and Anger Into Power, Action, and Love
You're Gonna Die Alone (& Other Excellent News)
Safe and Sound: A Renter-Friendly Guide to Home Repair
Romney: A Reckoning
The World Central Kitchen Cookbook: Feeding Humanity, Feeding Hope
Doppelganger: A Trip Into the Mirror World
Build the Life You Want: The Art and Science of Getting Happier
The Vaster Wilds
The Fraud
Iron Flame
The Iliad
Punished for Dreaming: How School Reform Harms Black Children and How We Heal
Sure, I'll Join Your Cult: A Memoir of Mental Illness and the Quest to Belong Anywhere
Tom Lake: A Reese's Book Club Pick
Never Whistle at Night: An Indigenous Dark Fiction Anthology
Black AF History: The Un-Whitewashed Story of America