Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires

(Author)
Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires - Aaker, David
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Description
Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.
Product Details
Price
$16.95  $15.76
Publisher
Morgan James Publishing
Publish Date
Pages
190
Dimensions
5.51 X 8.5 X 0.44 inches | 0.54 pounds
Language
English
Type
Paperback
EAN/UPC
9781683506119

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About the Author
David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.
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