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When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word. "Lessons of customer evangelism related through real life company stories make this book an absorbing read." -- Harvard Business School "I'll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the last page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future!" -- Dan Pink, author of Drive and A Whole New Mind "An inspiring and thorough book packed with real life examples, action items and insight." -- Emanuel Rosen, author of The Anatomy of Buzz Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term "customer evangelism." The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of "the world's smartest business thinkers."
Lewis Lane Press
August 21, 2012
5.5 X 8.5 X 0.51 inches | 0.63 pounds
Earn by promoting books
About the Author
Jackie Huba is the author of three books and a TEDx speaker and has worked as a consultant with top brands such as Whirlpool, Disney, American Express, and Discovery. She is a Forbes.com contributor, and her work has frequently been featured in the Wall Street Journal, the New York Times, and Businessweek. Shelly Stewart Kronbergs is a licensed marriage and family therapy associate in private practice.
Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of Alltop.com. He is the author of 11 other books, including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, and The Macintosh Way.