Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup
Description
Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate funding and lays out a strategic pathway for any entrepreneur to secure funding fast.
Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales.
This book will show you how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. Crack the Funding Code gives you the broader perspective on:
- how funding works,
- how investors think,
- and what they need to hear to put their money where your mouth is.
Every entrepreneur who reads this book will get easy-to-follow deal checklists, a roadmap of where and how to locate the best funding resources and top business mentors for their industry or geographical location, and a step-by-step process to create pitches that make their idea or business irresistible.
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About the Author
JUDY ROBINETT is a business thought leader, powerful speaker, and one of the nation's leading experts on helping leaders develop strategic business relationships. Known as "the woman with the titanium digital rolodex," and labeled by Forbes and the New York Times as "a new breed of power connector," she has served as the CEO of public and private companies and in executive roles at some of the top corporations in the world and helped entrepreneurs and businesses to access millions of dollars in funding.
