Copywrong to Copywriter: A Practical Guide to Copywriting for Small Businesses, Small Organizations, Sole Traders, and Lone Rangers
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About the Author
Tait Ischia is a copywriter, content strategist, and content experience designer from Melbourne, Australia. When he started out, he wrote radio, print, and TV ads. Now he plans, writes, and manages large website projects for big organizations with complex needs. He's worked for gigantic multinationals, small businesses, arts organizations, ad agencies, start-ups, and the government. He's also aware that most biographies tell you little about a person; this one is no exception.
Jacob Zinman-Jeanes is an interaction and graphic designer, illustrator and musician currently living in Melbourne, Australia.
"A fantastic way to up your copywriting game and grow more confident in your ability to use the right words."
--Michael Bascetta, small business owner at Worksmith
"Some of the best copywriting advice I've read. A great resource and a good read, too."
--Penny Modra, The Good Copy
"[A]n engaging introduction to the world of social media content creating and copyrighting."
--Reading, Writing and Riesling
"[T]his is an easy to follow introduction to copywriting by an accomplished Australian author that will provide a solid foundation that may lead to a deeper exploration down the track."