Copywriting Third Edition: Successful Writing for Design, Advertising and Marketing
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October 18, 2022
6.81 X 9.69 X 0.74 inches | 1.44 pounds
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About the Author
Mark Shaw was a professional copywriter for more than 30 years. He founded UK design agency Jupiter Design, and was President of Liquid Agency Europe, where he managed global brand and messaging for some of the world's leading organizations. He died in 2017. Gyles Lingwood is Director of Education (Arts) at the University of Lincoln, having previously worked in London's branding and advertising industries. His work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards. He is the author of Read Me: 10 Lessons for Writing Great Copy (Laurence King, 2014).