Competing on Thought Leadership


Product Details

$34.95  $32.50
Ideapress Publishing
Publish Date
6.2 X 9.2 X 1.1 inches | 1.2 pounds
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About the Author

ROBERT BUDAY has been a pioneer in the field of thought leadership since 1987. In that year, he joined a firm (CSC Index) that developed the blockbuster consulting service of the 1990s, business reengineering. He was a key part of the marketing team that turned it into a household term and ignited a nearly $5 billion-a-year consulting sector.
Regarded by many as a "thought leader on thought leadership," Buday has helped dozens of firms gain greater recognition for, and revenue from, their expertise: Tata Consultancy Services, Deloitte, Simon-Kucher & Partners, and Microsoft among them. He has also assisted dozens of other consulting, IT services, law, software, architecture, and academic organizations in becoming recognized for their expertise.
Buday and his team have helped clients publish bestselling books, more than 50 Harvard Business Review articles, and even more opinion articles in other leading business publications (e.g., Forbes, the Financial Times, Bloomberg BusinessWeek, CFO Magazine, Financial Executive, and CIO).
Since 1998, Buday has run two of the world's most influential thought leadership consultancies, Buday Thought Leadership Partners and Bloom Group LLC. He has also been the co-creator of the annual conference "Profiting from Thought Leadership." He and his family live outside of Boston, Massachusetts.