Choose Your Customer: How to Compete Against the Digital Giants and Thrive

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Product Details

$30.00  $27.90
McGraw-Hill Companies
Publish Date
5.9 X 9.1 X 1.2 inches | 1.1 pounds

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About the Author

Jonathan Byrnes is founding partner and chairman of Profit Isle, a highly successful MIT spin-off SaaS software company that helps organizations increase profits by 10-30 percent using its profitability analytics and management process. A widely followed thought leader on profitable growth and innovative customer-supplier relationships, Byrnes is a frequent speaker and writer who has advised over 100 companies and institutions. He earned a doctorate from Harvard, and has been a Senior Lecturer at MIT for 30 years. In addition to his popular HBS column, "The Bottom Line," he is the author of Islands of Profit in a Sea of Red Ink, an Inc. Best Book for Business Owners.

John Wass is the CEO of Profit Isle. Under his leadership, the company has managed the profit acceleration of over $100 billion in client revenues across multiple industries and has become the preeminent SaaS software company specializing in managing profitable growth. Previously, he was a key member of the management team that grew Staples from three stores to over 1,000 nationwide, serving as Senior Vice President. Wass also served as CEO of WaveMark, an innovative multimillion-dollar company that pioneered RFID tracking for medical devices. He has lectured at MIT for over a decade.