'Cash Flow provides a succinct, yet in-depth cultural history of the men-strual economy, utilizing sources from the corporations' own archives that have not previously been analyzed, making it a valuable contribution to critical men-struation studies and the wider field of cultural studies. Røstvik's incisive analysis and use of archival material from the companies discussed in Cash Flow provides unique insight into the menstrual economy, and its wider relationship with the public's perception of menstruation. Further, linking the history of the menstrual economy to FemTech startups proves that Cash Flow is a timely contribution that demonstrates how the history of menstrual products informs FemTech of the future.'
Cultural Studies

'the establishing field of critical menstrual studies meets business history in this important book.'
Scandinavian Economic History Review

'this text deeply analyzes the corporate, social, and political dynamics of menstrual technologies through an intersectional feminist lens. Questions about the social construction of menstruation and its capitalization through mass-produced menstrual technologies are incisively raised.'
Choice

'This book is an important addition to the work done on menstrual capitalism and shows how the evolving culture around menstruation is actually "good for business."'
LSE Review of Books