Buzzmarketing: Get People to Talk About Your Stuff

(Author)
Available

Product Details

Price
$24.00
Publisher
Penguin Publishing Group
Publish Date
Pages
256
Dimensions
5.53 X 8.4 X 0.67 inches | 0.5 pounds
Language
English
Type
Paperback
EAN/UPC
9781591842132

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About the Author

Mark Hughes is currently the CEO of the consulting firm Buzzmarketing and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at Half.com, Pep Boys, and Pizza Hut, he lives in Philadelphia.

Reviews

aA business book thatas both entertaining and useful for big brands and start-ups alike.a
aSteve Forbes, editor in chief, "Forbes"
aBuzzmarketing works. Itas not just a nice-to-have, itas a must-have!a
aBrian Swette, former chief marketing officer, PepsiCo
aIf you want to know why some brands get noticed and others donat, this is the book to buy.a
aBob Franquiz
?A business book that's both entertaining and useful for big brands and start-ups alike.?
?Steve Forbes, editor in chief, "Forbes"

?Buzzmarketing works. It's not just a nice-to-have, it's a must-have!?
?Brian Swette, former chief marketing officer, PepsiCo

?If you want to know why some brands get noticed and others don?t, this is the book to buy.?
?Bob Franquiz