Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience

Available
Product Details
Price
$19.99  $18.59
Publisher
Kogan Page
Publish Date
Pages
248
Language
English
Type
Paperback
EAN/UPC
9781398602212
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About the Author
Nathalie Nahai is a speaker, author and consultant, whose work explores persuasive technology, ethics, and the psychology behind evolving consumer behaviours. With clients including Google, Unilever and Accenture, she teaches companies how to ethically apply behavioural science to enhance their online presence, communications and customer experience. A member of the BIMA Human Insights Council, Nathalie hosts The Hive Podcast and has spoken about the impact of emerging technologies in The Atlantic, The Wall Street Journal, Business Insider, Forbes, Harvard Business Review, Stylist, The Telegraph, as well as TV and radio. She is based in Barcelona, Spain