Built to Last: Successful Habits of Visionary Companies
Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?"
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.
Earn by promoting books
Earn money by sharing your favorite books through our Affiliate program.
Become an affiliateJerry I. Porras is the Lane Professor of Organizational Behavior and Change, Emeritus, at the Stanford University Graduate School of Business where he served as an Associate Dean for Academic Affairs and frequent executive education teacher. He studies ways of aligning companies around their purpose and core values to produce lasting high performance.
Jim Collins es un reconocido estudioso especializado en qué hace que las empresas sobresalgan, y es asesor de líderes de los sectores empresariales y sociales. Tras haber invertido más de un cuarto de siglo en la investigación, ha escrito --solo o en colaboración con otros autores-- seis libros, de los que se han vendido en total más de diez millones de ejemplares. Entre ellos Good to Great, Built to Last, How the Mighty Fall y Great by Choice.