Building Brand Communities: How Organizations Succeed by Creating Belonging
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June 09, 2020
5.9 X 9.1 X 1.1 inches | 1.05 pounds
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About the Author
Carrie Melissa Jones is the founder of Gather Community Consulting and the former COO and Founding Partner of CMX. Her work has helped build communities with Google, Patreon, the American Medical Association, Coursera, and DoSomething.org. In 2016, Salesforce named her one of three experts to follow in community management. Charles Vogl is an executive advisor and a regular guest lecturer at Yale School of Management and Yale Leadership Institute. His work is used to support operations within firms including Google, Airbnb, Twitch and Meetup. He is the author of the award-winning The Art of Community.