Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children Believe They Are What They Own. (USA Today)

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Product Details
Price
$17.00  $15.81
Publisher
Scribner Book Company
Publish Date
Pages
304
Dimensions
5.53 X 8.41 X 0.72 inches | 0.64 pounds
Language
English
Type
Paperback
EAN/UPC
9780684870564

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About the Author
Juliet B. Schor, bestselling author of The Overworked American and senior lecturer and Director of Studies, Women's Studies, at Harvard University, writes and lectures widely on issues of work and consumption. She lives in Newton, Massachusetts, with her husband and two children.
Reviews
"Born to Buy is so grounded in appalling data about both kids and advertising companies, it has the effect of making even the most TV-and-advertising-wary parents among us realize that we haven't been half vigilant enough."
-- Amy Bloom, O, The Oprah Magazine
"An artfully argued, important expose."
-- BusinessWeek
"A wake-up call."
-- Los Angeles Times