Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children Believe They Are What They Own. (USA Today)
Juliet B. Schor
(Author)
21,000+ Reviews
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Description
Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Product Details
Price
$17.00
$15.81
Publisher
Scribner Book Company
Publish Date
October 01, 2005
Pages
304
Dimensions
5.53 X 8.41 X 0.72 inches | 0.64 pounds
Language
English
Type
Paperback
EAN/UPC
9780684870564
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Become an affiliateAbout the Author
Juliet B. Schor, bestselling author of The Overworked American and senior lecturer and Director of Studies, Women's Studies, at Harvard University, writes and lectures widely on issues of work and consumption. She lives in Newton, Massachusetts, with her husband and two children.
Reviews
"Born to Buy is so grounded in appalling data about both kids and advertising companies, it has the effect of making even the most TV-and-advertising-wary parents among us realize that we haven't been half vigilant enough."
-- Amy Bloom, O, The Oprah Magazine
"An artfully argued, important expose."
-- BusinessWeek
"A wake-up call."
-- Los Angeles Times
-- Amy Bloom, O, The Oprah Magazine
"An artfully argued, important expose."
-- BusinessWeek
"A wake-up call."
-- Los Angeles Times