Boomer Brands: Iconic Brands that Shaped Our Childhood


Product Details

$12.95  $12.04
Guidewords Publishing
Publish Date
6.0 X 0.41 X 9.0 inches | 0.59 pounds
BISAC Categories:

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About the Author

Barry Silverstein is a Boomer, freelance writer and retired direct marketing/brand marketing professional. He ran his own direct marketing agency for twenty years and worked for other leading marketing agencies and organizations during a forty year marketing career. Silverstein is the author of numerous non-fiction marketing and small business books, including Business-to-Business Internet Marketing (the first book on the subject), Internet Marketing for Technology Companies, and The Breakaway Brand. He teaches an online course, Big Brand Strategies for Small Brands. He also writes a blog for Boomers called Happily Rewired. Silverstein resides with his wife in the Asheville, North Carolina area. His website is


When was the last time you had your memory tickled over a long-forgotten but prized product that shaped your childhood? You'll find a lot of those "Oh, yeah, I remember" moments in Barry Silverstein's wonderful wander down Memory Lane. "Try it, you'll like it."

  • Ron Schon, Retired Advertising Agency Executive and OLLI Instructor, "The History of Advertising"

Boomer Brands is a delightful book filled with fun facts about our favorite childhood brands and memories. If you're over 50, you're sure to enjoy this nostalgic, entertaining and informative stroll down Memory Lane.

  • Nancy Collamer, Career/Retirement Coach and Author, SecondAct Careers

If you remember watching Saturday morning TV while slurping down a bowl of Frosted Flakes, or perhaps begged your parents to visit Disneyland after watching Wonderful World of Disney on Sunday night, you'll want to read Boomer Brands. This enjoyable, easy read is chock full of fun facts about what made the brands we grew up with iconic.

  • Anne Holmes, "Boomer in Chief," National Association of Baby Boomer Women

Barry Silverstein offers a fun walk down Memory Lane for boomers, describing what made some of their favorite childhood brands so treasured then and now.

  • Richard Eisenberg, Managing Editor,

For a delightful look at the products and mores that shaped the lives of the boomer generation, you can't do much better than Boomer Brands by Barry Silverstein. ... Boomer Brands is a quick read, and Barry Silverstein provides some marvelous anecdotes concerning his subject matter. ... If you're looking for some pleasant nostalgia, a fond look at a simpler time, and a good book to curl up with for a few hours, then you've found just that in Boomer Brands. I highly recommend it.

  • 5 Star Review, Keith Julius, Readers' Favorite

Boomer Brands is a sunny, nostalgic showcase of some of the beloved toys, foods, television shows, and consumer goods that formed such a huge part of that generation's youthful memories. ... The book provides a memory-filled history of how items were developed and strategically marketed, including the reasons why boomers have such a strong emotional attachment to their favorite brands. ... Boomer Brands is an informative and lighthearted peek back at the way Madison Avenue created a huge and enduring market for many iconic consumer products and social trends.

  • 5 Star Review, Rachel Jagareski, Foreword Reviews

A unique, entertaining, nostalgic, and impressively informative read from first page to last, Boomer Brands is an extraordinary and very highly recommended addition to both community and academic library collections.

  • Midwest Book Reviews

In 14 breezy but highly informative chapters, Silverstein covers various product categories that were popular during the Boomer childhood years... a delightful journey through a time that saw 'the birth of the modern brand.'

  • Publishers Weekly