Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s

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Product Details
$14.95  $13.90
Guidewords Publishing
Publish Date
6.0 X 0.57 X 9.0 inches | 0.81 pounds
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About the Author
Barry Silverstein is a Boomer, freelance writer and retired direct marketing/brand marketing professional. He ran his own direct marketing agency for twenty years and worked for other leading marketing agencies and organizations during a forty year marketing career. Silverstein is the author of numerous non-fiction marketing and small business books, including Business-to-Business Internet Marketing (the first book on the subject), Internet Marketing for Technology Companies, and The Breakaway Brand. He teaches an online course, Big Brand Strategies for Small Brands. He also writes a blog for Boomers called Happily Rewired. Silverstein resides with his wife in the Asheville, North Carolina area. His website is

Warm, witty and thoroughly engaging, Barry Silverstein's thumbs up/thumbs down take on brands, entertainment and events of their youth will make Boomers smile -- maybe bug them too, if personal favorites rate as "losers." And marketers will enjoy this powerful primer on hidden histories that still influence Boomer consumer decisions today.
- Barry Robertson, Partner, Boomer / neXt - consultants on brand regeneration in the 50+ space

If you're a Baby Boomer, Boomer Brand Winners & Losers will surely bring back cherished memories. This captivating book takes a comprehensive and engaging look at brands that impacted our lives, encouraging animated and fun debates about which are the best and worst of our generation.
- Julie A. Gorges, author and blogger at Baby Boomer Bliss

Boomer Brand Winners & Losers brings one back to a simpler time with fond memories of favorite snacks and famous slogans. Barry Silverstein shares 156 winners and losers carefully selected and detailed. Enjoy the journey as you revisit forgotten brands from days gone by.
- Dave Bernard, author, I Want to Retire! and blogger at Retirement - Only the Beginning

Boomer Brand Winners & Losers is a fun read, chock full of fascinating stories behind iconic brands. You may quibble with Barry Silverstein's designation of winners and losers, but you'll enjoy the humor, quirks and facts behind so many Boomer historic moments and brands.
- Toby Haberkorn, author, Best Job Search Tips for Age 60-Plus

What a fun trip down memory lane! Like song lyrics, some of these brands' marketing taglines are indelibly etched in my brain -- and this book triggers a flood of feel-good associations. When talk turns to medical matters at your next Baby Boomer gathering (as it is wont to do, it seems, as we get older!), just pull out this book to get the conversation going in a more lighthearted direction!
- Roxanne Jones, co-author of the forthcoming book Voices from the Other Side...of Retirement

Anyone born before 1964 won't be able to read just one page of this book. For everyone born after 1964, you'll have 156 lessons to learn from.
- David Wogahn, president, AuthorImprints and Boomer publisher

Loved it! A brilliant, informative, fun read, whether you're a boomer, a millennial or anything in between!
- Hayden Quinn, reviewer, Reedsy Discovery is fun reading and the author has an enjoyable relaxed style of writing which makes you want to read more about each subject. ... As Bob Hope would say, "Thanks for the Memories."

- Randy B. Lichtman, Readers' Favorite

Overall, it's a fun and frequently informative read, a history of the Boomer generation in products.
- Maurice Tougas, managing editor, Edmonton/Calgary Prime Times