Big Enough: Building a Business That Scales with Your Lifestyle

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Product Details

$15.95  $14.83
Page Two Books, Inc.
Publish Date
5.5 X 8.4 X 0.6 inches | 0.5 pounds

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About the Author

Lee LeFever is the co-founder of Common Craft and author of The Art of Explanation. Since 2007, Common Craft has won numerous awards, worked with respected brands like LEGO, Google, Intel and Ford, and created original explainer videos that have earned over 50 million online video views. Today, Common Craft produces educational guides, ready-made videos and digital visuals that are used by educators in over 50 countries. Lee and his partner Sachi are Common Craft's only employees and work from their home off the coast of Washington State.


"In Big Enough, Lee LeFever uses his finely honed explainer skills to provide a refreshing, personal guide to designing a business around the values that matter most to you. Big Enough offers plenty of tactics and tips, but more importantly it gives readers a chance to rethink their definitions of success and adjust their working lives accordingly. As the sole proprietor of a 'big enough' business myself, I found a lot to steal here, and I think you will, too."
--Austin Kleon, New York Times-bestselling author of Steal Like An Artist

A practical business autobiography, approachable and useful... Lee helps you understand the real difference between freelancing and entrepreneurship (and what to do about it).
--Seth Godin, founder of

We often hear about how the internet has allowed companies to get big fast, but the same forces can provide great leverage for individuals or small partnerships to choose different success metrics, like freedom, health, or satisfaction. In Big Enough, Lee LeFever shares the approach he and his wife took in building their small online business, and the incredible flexibility it's given them in how they live. As the owner of a tiny online business, I wish I'd had this thoughtful and engaging book as a blueprint when I started out.
--Jason Kottke

I've admired the work that Lee and Sachi LeFever have done with Common Craft over the years. I loved reading the stories behind their success. They made it look easy...of course, reality is always a little trickier. This book was fun to read, incredibly open and honest, and came at such a perfect time for me! I learned so much from Lee's insights into building a 'big enough' business and it really inspired me to rethink a lot of what I'm working on. If you are an entrepreneur with heart, you'll love this book.
--Tara @missrogue Hunt, author, researcher + founder, Phlywheel

There is a growing movement of smart business owners who are more concerned with 'enough' than the typical 'more.' Lee LeFever tells his story of letting personal values and freedom chart his course in business, to help others determine how they want to define their own success.
--Paul Jarvis, author of Company of One