Behavioral Science in the Wild
Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world - from lab to field.
Behavioral Science in the Wild helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems.
As the second book in the Behaviourally Informed Organizations series, Behavioral Science in the Wild takes a step back to address the "why" and "how" behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly products, processes, and experiences for their end-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key theoretical findings can be successfully translated, scaled, and applied in the field.
Nina Mazar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science.
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"What a gold mine! Full of insights, and fun and inspiring to boot. This book can change the world."
- Cass R. Sunstein, Robert Walmsley University Professor, Harvard University"This book is a must-read for anyone in government or industry working to nudge better decisions at scale. Behavioral Science in the Wild shares key insights from research and practice that will make your work easier. It will help you better leverage cutting-edge science on the job to generate positive results."
- Katy Milkman, Wharton Professor, author of How to Change, and host of the Choiceology podcast"Containing the voices of leading thinkers on topics as far-ranging as the science of using science and how situational features affect choice, this tour de force is a must-read for anyone who hopes to change the world with empiricism. Bravo! Generations of students, teachers, researchers, business leaders, and practitioners will mine the gems in this book for decades to come."
- John A. List, Kenneth C. Griffin Distinguished Service Professor of Economics, University of Chicago and author of The Voltage Effect"I loved reading Behavioral Science in the Wild. It's a great collection of essays on how to apply insights from behavioral science to interventions that will actually work. Mazar and Soman are the world experts on designing successful interventions, and they have assembled an impressive list of authors who explain the complexity of behavioral interventions in clear and simple terms. The result is a guide that is both practical and fun. If you design behavioral interventions, you need to read it. If you're curious about the behavioral science, you'll enjoy reading it. If, like me, you're both, it's a double win."
- Ayelet Fishbach, Jeffrey B. Keller Professor of Behavioral Science and Marketing, University of Chicago Booth School of Business and author of Get It Done: Surprising Lessons from the Science of Motivation"This book shines a wise and nuanced light on the study of behavioral insights. It helps us understand the questions of when interventions will work and how large of an effect we can expect. A great collection of case studies supplements important discussion of how to do interventions effectively. The field will be better and more effective because of this book."
- Eric J. Johnson, Norman Eig Professor of Business, Columbia Business School, Columbia University and author of The Elements of Choice"This is an absolute gold mine of practical wisdom from deep experts in real-world applications of behavioral science. It's brimming with examples that give precious guidance on what to expect when science makes the leap from laboratory to real life - leaving the reader feeling both informed and inspired to rise to the challenge. A precious resource for anyone serious about driving change in their company or community."
- Caroline Webb, author How to Have A Good Day: Harness the Power of Behavioral Science to Transform Your Working Life
