Before You Know It: The Unconscious Reasons We Do What We Do


Product Details

$18.99  $17.66
Atria Books
Publish Date
5.5 X 0.8 X 8.3 inches | 0.7 pounds
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About the Author

John Bargh, PhD, is an award-winning social psychologist and the world's leading expert on the unconscious mind. His research has appeared in over 190 publications. He is currently the James Rowland Angell Professor of Psychology at Yale University and director of the ACME (Automaticity in Cognition, Motivation, and Evaluation) laboratory. Before You Know It is his first book.


"John Bargh's Before You Know It moves our understanding of the mysteries of human behavior one giant step forward. A brilliant and convincing book."--Malcolm Gladwell, author of Blink and David and Goliath
"A fascinating and provocative new book by the world's foremost authority on the science of the unconscious mind."--Daniel Gilbert, author of Stumbling on Happiness
"This fascinating journey through the inner workings of the human mind reveals how our conscious thoughts and unconscious motives intertwine to shape who we are. An entertaining and intelligent book will change the way you see yourself and the world around you."--Jonah Berger, author of Contagious and Invisible Influence
"This book is a 'must read, ' not only because it is about a fascinating topic--the nature of the unconscious mind--but because it is an engaging and accessible book by the scientist who did the groundbreaking research. Everyone should read it."--Timothy D. Wilson, author of Strangers to Ourselves
"Before You Know It is a fascinating volume with clear and understandable explanations of the ubiquitous role our subconscious plays in our daily actions, and why this is so. It is one of the best books on psychology to have come on the market for many years. It is serious yet humorful, a joy to read, and a volume that makes us reflect on our own actions. This book will be of great interest to both scientists and the general public."--Ernst Fehr, Professor of Economics, University of Zurich, and Director of the UBS International Center of Economics in Society
"Although the work is girded with years of studies and research, humor and use of personal anecdotes keep the writing accessible. Readers will finish the final chapter...with new understanding of the authority of the unconscious but also armed with practical tips, based on that knowledge, to use free will to change themselves. Readers of Angela Duckworth's Grit: The Power of Passion and Perseverance or Malcolm Gladwell's Blink: The Power of Thinking Without Thinking will definitely want to read this, as will anyone seriously interested in psychology and self-improvement. Highly recommended--Library Journal, starred review
"Impressive....a fascinating compendium of landmark social-psychology research, both by himself and his colleagues. Bargh's clear, accessible style will appeal to general readers and specialists alike."--Publishers Weekly
"Backed by interesting science and experimental findings, all ably reported. Pop and academic science with a dose of self-help, all rolled up into a satisfying package."--Kirkus Reviews
"One of the most interesting books I read this year was John Bargh's Before You Know It: The Unconscious Reasons We Do What We Do. It . . . has profound implications for anyone involved in influencing others, or who wants to understand themselves better."--Financial Times
"About the eye-opening extent to which our actions are dictated by forces within us to which we are almost entirely oblivious."--The Guardian