"Jordan Morrow is a high-altitude mountain runner, and he displays the same kind of resilience and capabilities required to stay ahead in the data and analytics world! To successfully compete in a sport of such endurance you need a plan! I am convinced he takes the same superb approach on planning, preparing and executing, in helping us understand how to work with and deliver an effective data strategy. This revised edition continues to be as relevant and critical as it was when first published. He is truly a global trailblazer."-- "Mike Roe, CEO, Tensense"
"Data literacy remains a crucial skill in today's data-driven world, and no one understands this better than Jordan Morrow. In this updated second edition, he delves even deeper into the essential concepts and practical applications of data literacy. Whether you're looking to enhance your own data skills or uplift your entire team, this book is the definitive guide you need. Start your journey to data mastery with this comprehensive and insightful resource!"-- "Bernard Marr, World-renowned futurist, influencer and thought leader in business and technology"
"The second edition is even better and more relevant than ever with its discussion of Generative AI. Be Data Literate is clear, easy to read, understand, and is relatable to anyone from an analyst to a senior decision-maker. I love Jordan Morrow's advice on how to get started. It's clear, practical and unintimidating which is what we need to engage people with data literacy."-- "Susan Walsh, Founder and Managing Director, The Classification Guru"
"This is an essential guide for anyone looking to thrive in today's data-driven world. His practical approach to understanding and communicating data is transformative and accessible for organizations at all data maturity levels. This book is a must-read for anyone aiming to not just comprehend the language of data, but to become a more discerning consumer of information."-- "Col. Kris Saling, Director of Innovation, US Army Recruiting Command"