Balancing Green: When to Embrace Sustainability in a Business (and When Not To)
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About the Author
Yossi Sheffi is Elisha Gray II Professor of Engineering Systems at MIT and director of the MIT Center for Transportation and Logistics. He has worked with leading manufacturers and logistics service providers around the world on operations and strategy issues and is an active entrepreneur, having founded or cofounded five successful companies. He is the author of The Resilient Enterprise: Overcoming Vulnerability for Competitive Advantage and Logistics Clusters: Delivering Value and Driving Growth, both published by the MIT Press.
Sustainability is a hot button issue, and Sheffi's book is likely to spur debate.--Supply Chain Management Review--
A book that aims to help companies decide what types of sustainability efforts make sense for them from a business standpoint and what efforts do not.--DC Velocity--