LouLou Baker is the founder of Peep's Paper Products, a stationery goods company. She has collaborated to create exclusive commissioned pieces for Moda Operandi, Goop, Bumble, Vogue, The Tot, Tuckernuck, Saks Fifth Avenue, Farfetch, Sony, and Paravel, among others. Her private clients include members of both the British and Qatari royal families, various business executives, and some of the most renowned names in fashion. She is continuing to grow with her new brand, Cape Cullen, a baby/child's pajama line that features more of her stunning designs.