B2B Data-Driven Marketing: Sources, Uses, Results
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July 01, 2015
6.0 X 1.0 X 9.1 inches | 1.35 pounds
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About the Author
Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U5. and abroad, and is a guest blogger at Biznology and Target Marketing Magazine. Crain's BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Her newest book, 328 Data-Driven Marketing: Sources, Uses, Results, is being published in May 2015. She is also the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing, and co-author of the white paper series, "B-to-B Database Marketing." Ruth is a director of the HIMMS Media Group and the Business Information Industry Association. She also serves as a mentor to fledgling companies at the ERA business accelerator in New York City. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Learn more at www.ruthstevens.com.