Authority Marketing: Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant

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$24.99  $23.24
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6.1 X 9.1 X 0.8 inches | 1.0 pounds

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About the Author

RUSTY SHELTON first spoke at Harvard on the changing world of marketing and PR at the age of 23. He is senior marketing strategist and publisher for ForbesBooks, founder of Zilker Media and co-founder of the quiz marketing platform Catch Engine. He is a successful entrepreneur, best-selling author, and noted marketing strategist whose commentary on marketing and entrepreneurship has been featured in Forbes, Inc. Magazine, BBC and many other top media outlets. A noted keynote speaker, Rusty has spoken to audiences at Harvard Medical School, SXSW, EO Alchemy and beyond about how to build authority in the new media landscape. He sits on the board of EO Austin and the Texas Exes PR Committee and lives just outside of Austin with his wife, Paige and three children Luke, Brady, and Sadie, where he enjoys coaching their sports teams.

ADAM WITTY is the founder and CEO of Forbes Books, the book publishing brand of Forbes Media, publisher of Forbes Magazine. Adam is the author of five books and has appeared in USA Today, Investor's Business Daily, the Wall Street Journal, and on ABC and FOX. Adam is an Eagle Scout, member of EO and YPO, and a commercial pilot with instrument and seaplane ratings.

RUSTY SHELTON is a bestselling author, dynamic keynote speaker, and successful entrepreneur. He has focused his career on helping leaders build thought leadership, writing three acclaimed books and speaking around the world to a variety of audiences, from YPO to Forbes. He is the founder and chairman of Zilker Media, the senior marketing strategist at Forbes Books, and a proud member of EO.