Any Insights Yet?: Connect the dots. Create new categories. Transform your business.

(Author)
Available
4.9/5.0
21,000+ Reviews
Bookshop.org has the highest-rated customer service of any bookstore in the world
Product Details
Price
$19.95
Publisher
Yellow Bird Press
Publish Date
Pages
178
Dimensions
5.06 X 7.81 X 0.38 inches | 0.4 pounds
Language
English
Type
Paperback
EAN/UPC
9780989284936

Earn by promoting books

Earn money by sharing your favorite books through our Affiliate program.

Become an affiliate
About the Author
CHRIS KOCEK is the founder & CEO of Gallant, a branding agency in Austin, TX dedicated to building brands for a better world. Prior to starting Gallant, Chris worked as a strategic planner at advertising agencies in NYC and Austin, developing nationally recognized campaigns for a number of Fortune 500 brands and highly respected nonprofits, including AARP, Lowe's Home Improvement, Hyatt Hotels, Ace Hardware, John Deere, and The Christopher and Dana Reeve Foundation. In addition to guest lecturing at colleges around the country, Chris is a public speaker whose talks on creativity and innovation have been featured at strategic symposiums as well as TEDx.
Reviews

In Any Insights Yet? Kocek gives a clear picture of what great insights are and provides a step-by-step process that anyone can follow to build better insights for their organization. Every planner and marketer should have this next to their computer. It's a fast, fantastic read.

-CARMEN GRAF, VP HEAD OF GLOBAL BRAND ADVERTISING & MEDIA, INDEED


"Any Insights Yet? tackles one of the most important and misunderstood concepts in marketing in a charming, relatable tone. Kocek uses creativity, common sense, and real world cases to provide an easy-to-follow blueprint so readers can learn to ultimately uncover and cultivate their own insights.

- DAN COHEN, SVP, EXECUTIVE CREATIVE DIRECTOR, SAATCHI NEW YORK


There aren't many books I ingest in one sitting. This book is the exception. With refreshing candor, Chris cuts through the pontification and preciousness around the topic to offer something of real value, an actionable guide for arriving at transformative thinking.

-JOHN GIBSON, MANAGING DIRECTOR, HEAD OF STRATEGY, THE MARTIN AGENCY


Kudos to Chris for taking on the most overused word in the industry and providing an in depth explanation and recommendation as to how to think more strategically. A fun read for marketers from all levels and backgrounds, this is sure to push your thinking forward and create more impactful communications.

-ESTY GORMAN, CREATIVE EFFECTIVENESS LEAD, GOOGLE


This book is wonderfully insightful. Chris delivers another smart, practical toolkit masquerading as a book that's a joy to read; it can help you if you are 2 or 20+ years into your career as a Strategist, or any profession focused on cracking problems open.

-BRENT VARTAN, MANAGING PARTNER, BULLISH INC.


If developing insights was easy, everyone would be doing it. When it comes to the art of getting to an insight, Chris has clearly articulated the good, the bad, and the helpful, at a time when the ever changing landscape of communications needs it most.

-JUSTIN GRAHAM, GROUP CEO, M&C SAATCHI AUSTRALIA