All about Them: Grow Your Business by Focusing on Others

(Author) (Foreword by)
Backorder (temporarily out of stock)
4.9/5.0
21,000+ Reviews
Bookshop.org has the highest-rated customer service of any bookstore in the world
Product Details
Price
$24.99  $23.24
Publisher
Da Capo Lifelong Books
Publish Date
Pages
312
Dimensions
5.6 X 1.2 X 8.3 inches | 0.95 pounds
Language
English
Type
Hardcover
EAN/UPC
9780738219202

Earn by promoting books

Earn money by sharing your favorite books through our Affiliate program.

Become an affiliate
About the Author
In 1983, Bruce Turkel founded TURKEL Brands. Today, he's as passionate about creating memorable brands as he was then. Bruce conveys the importance of strong brands to clients, audiences and readers, and shows them how to build their own brand value. TURKEL Brands continues to break new ground with innovative work using simple yet powerful brand building techniques. Bruce is a weekly contributor on the Fox Business Channel and has appeared as a branding, marketing, and advertising expert on CNN, ABC, CBS and NPR. He's authored three books on advertising; his latest is Building Brand Value, and is busy writing his next two. He's also been featured in Fast Company, the New York Times, Communication Arts, Fortune, and AdWeek. www.bruceturkel.com
Reviews

Jim Pawlak's "Biz Books" column, 8/21/16
"Turkel identifies the dynamics of today's consumer...He speaks to the emotional part of the buying experience."