Advertising Revolution: The Story of a Song, from Beatles Hit to Nike Slogan
September 18, 2018
5.1 X 7.7 X 0.4 inches | 0.25 pounds
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About the Author
Alan Bradshaw is a Professor of Marketing at Royal Holloway, University of London and has previously worked at the University of Exeter and the University of Stockholm. His work is interdisciplinary and he likes to take questions of marketing to critical theory audiences across different subject areas such as cultural studies, philosophy, and geography. He is Associate Editor at the Journal of Macromarketing and the Journal of Marketing Management. Professor Linda Scott is the Emeritus DP World Chair for Entrepreneurship and Innovation at Saïd Business School, University of Oxford. She writes a blog called The Double X Economy, as well as blogging for the World Economic Forum, Forbes, and Bloomberg Businessweek on gender issues, she also served as Editor for the Advertising and Society Review for eleven years.