Adcult USA: The Triumph of Advertising in American Culture (Revised)
James B. Twitchell
(Author)
Description
We see them in flashing kaleidoscopes of colour and sound on television, splashes of neon on billboards, on glossy spreads in newspapers and magazines. We hear the peppy jingles on the radio. We even find them being sneaked past us as underwriting on public television and radio. Advertising is like a song Americans can't get out of their heads.Product Details
Price
$38.40
Publisher
Columbia University Press
Publish Date
February 13, 1997
Pages
296
Dimensions
7.02 X 0.66 X 9.46 inches | 1.1 pounds
Language
English
Type
Paperback
EAN/UPC
9780231103251
BISAC Categories:
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About the Author
James B. Twitchell is the author of many books, including Carnival Culture: The Trashing of Taste in America, and Lead Us Into Temptation: The Triumph of American Materialism, both published by Columbia.
Reviews
Twitchell is the beaming Koresh of Adcult.... Often amusing and illuminating, but always extreme--just like advertising.--Time Out, New York
What are we to make of this mixture of high and not-so-high culture? 'If we find the process invigorating, you call it bricolage, 'writes Twitchell. 'If not, you call it tasteless.'--Adweek
Twitchell eloquently excoriates the standard dull rants about the evils of commercialism. In true postmodern fashion, he argues that there can be no meaningful division between high art and advertising.... Not a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion.--Wired
What are we to make of this mixture of high and not-so-high culture? 'If we find the process invigorating, you call it bricolage, 'writes Twitchell. 'If not, you call it tasteless.'--Adweek
Twitchell eloquently excoriates the standard dull rants about the evils of commercialism. In true postmodern fashion, he argues that there can be no meaningful division between high art and advertising.... Not a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion.--Wired
