“This is far more than a study of local history, and more even than a provocative interpretation of the social sources of religious revivalism. It is a brilliant pioneering assault upon the most important unaddressed problem in American historiography--how our society and very personalities were transformed by the rapid advance of the capitalist market in the earlier nineteenth century.” —Charles Sellers, University of California, Berkeley

“Johnson's book is indispensable for any understanding of the evangelical revival and related reform movements in New York's 'burned-over' district. No less important, Professor Johnson has brilliantly fused the quantitative methods of the 'new social history' with a sparkling style and an imaginative reconstruction of social reality. Both in substantive conclusions and as a model for future regional studies, A Shopkeeper's Millennium is one of the freshest and most exciting books I have read in the past few years.” —David Brion Davis, Yale University