A Secret History of Coffee, Coca & Cola bookcover

A Secret History of Coffee, Coca & Cola

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Description

"A Secret History of Coffee, Coca & Cola . . . is actually a serious and measured chronology of the storied history of these human beverages, accessible to readers of all ages . . . A sober, serious, yet eminently readable examination of thorny social issues surrounding everyday beverages, A Secret History of Coffee, Coca & Cola is highly recommended." --Midwest Book Review (Library Bookwatch)

"If you hate the War on Drugs, Ricardo Cortés should be one of your favorite illustrators." --Vice

A Secret History of Coffee, Coca & Cola is an illustrated book disclosing new research in the coca leaf trade conducted by The Coca-Cola Company. 2011 marked the 125th anniversary of its iconic beverage, and the fiftieth anniversary of the international drug control treaty that allows Coca-Cola exclusive access to the coca plant. Most people are familiar with tales of cocaine being an early ingredient of "Coke" tonic; it's an era the company makes every effort to bury. Yet coca leaf, the source of cocaine which has been banned in the U.S. since 1914, has been part of Coca-Cola's secret formula for over one hundred years.

This is a history that spans from cocaine factories in Peru, to secret experiments at the University of Hawaii, to the personal files of U.S. Bureau of Narcotics Commissioner Harry Anslinger (infamous for his "Reefer Madness" campaign against marijuana, lesser known as a long-time collaborator of The Coca-Cola Company).

A Secret History of Coffee, Coca & Cola tells how one of the biggest companies in the world bypasses an international ban on coca. The book also explores histories of three of the most consumed substances on earth, revealing connections between seemingly disparate icons of modern culture: caffeine, cocaine, and Coca-Cola.

Coca-Cola is the most popular soft drink on earth, and soft drinks are the number one food consumed in the American diet. Caffeine is the most widely used psychoactive substance. Cocaine . . . well, people seem to like reading about cocaine. An illustrated chronicle that will appeal to fans of food and drink histories (e.g., Mark Kurlansky's Salt and Cod; Mark Pendergrast's For God, Country & Coca-Cola), graphic novel enthusiasts, and people interested in drug prohibition and international narcopolitics, the book follows in the footsteps of successful pop-history books such as Michael Pollan's The Botany of Desire and Eric Schlosser's Fast Food Nation--but has a unique style that blends such histories with narrative illustration and influences from Norman Rockwell to Art Spiegelman.

Product Details

PublisherAkashic Books, Ltd.
Publish DateDecember 04, 2012
Pages64
LanguageEnglish
TypeBook iconHardback
EAN/UPC9781617751349
Dimensions9.1 X 9.2 X 0.4 inches | 0.9 pounds

About the Author

RICARDO CORTÉS is the #1 New York Times best-selling illustrator of Go the F**k to Sleep by Adam Mansbach and Party: A Mystery, by the acclaimed author Jamaica Kincaid. Cortés has written and illustrated books including Sea Creatures from the Sky and A Secret History of Coffee, Coca & Cola. His work has been featured in the New York Times, Vanity Fair, New York Magazine, and on CNN, Fox News, and the Late Show with David Letterman. You can see his work at Rmcortes.com, or on Twitter and Instagram at @Rmcortes. His latest work is the updated edition of It's Just a Plant.

Reviews

A straight forward and accessible text . . . Cortés' highly detailed paintings call up concomitant issues and famous faces as well . . . In dense passages describing political payments between corporate interests and federal narcotics officials, the reproduction-in Cortés' deft watercolors-of memos, official letters, and newspaper articles serves as an indictment of the rule of law with loopholes for the profit minded. This is an excellent introduction to the complexities of 'American interests, ' the realities of corrupt rationale invoked in the pursuit of world health, and the need to take a longer view than the immediate to see how substance and substance abuse both share space and operate on different planes. Right and wrong are not black and white but form a gray of varying shades.-- "Library Journal"
As works of art, Cortés's illustrations are stunning and intricate. As reportage, the book is obsessive in all the right ways, nailing down hidden facts to reveal a truth I never would have expected. It is rare to find serious reportage that reads like a novel; Cortés has pulled off the mind-boggling trick of making it read like a children's book.--Tracie McMillan, author of The American Way of Eating
Cortés gained popular stature last year with his sweetly counterpoint art in satiric Go the F**k to Sleep. That's part of his genius: giving the eye important information barely hinted at in the text...[T]he paintings themselves delve more deeply into the facts that the nonfiction text addresses.-- "School Library Journal Blog"
If you have ever wondered about the coca in Coca-Cola, the caffeine in coffee, or the irrational pharmacological prejudices in our drug laws, this charmingly eccentric combination of detailed historical research and child-friendly drawings is worth your attention. [A Secret History of Coffee, Coca & Cola] is easily digested and full of interesting details about how psychoactive substance come to be accepted or rejected.-- "Reason Magazine"
This fascinating and beautifully illustrated piece of visual journalism, six years in the making, traces the little-known interwoven histories of coffee, the coca leaf and kola nut, Coca-Cola, caffeine, and cocaine, within a larger subtext of the role of prohibition in modern culture . . . A Secret History of Coffee, Coca & Cola is as thoroughly researched and absorbingly narrated as it is charmingly illustrated.-- "The Marginalian"

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