A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
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About the Author
Stephen Fenichell is the author of Plastic: The Making of A Synthetic Century and Other People's Money. His articles have appeared in New York, Men's Journal, GQ, Lear's, Spy, Connoisseur, Condé-Nast Traveler, and Wired.
"This is an 'anthology' of great branding stories that is as entertaining as it is informative." --Business Book Review
"[Bedbury is] perhaps the greatest brand maven of our time." --Tom Peters