A Handbook of Persuasive Tactics
Joan Mulholland
(Author)
Description
Most people have to communicate with colleagues every day and persuade them to understand their opinions or to accept their views. This handbook is intended for anyone who is interested in such goal-oriented language. It extracts 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields, and presents them in a clear, concise and consistent manner. Such tactics as analogy, argument presentation, humour and metaphor are included. Each tactic is presented on a separate page with an analysis of its persuasive value. Two indexes - one by persuasive need and the other by tactic - allow readers full flexibility to use the handbook in their own way. This work should be of interest in courses which deal with the management of interaction, pragmatics, discourse analysis and communications.Product Details
Price
$77.94
Publisher
Routledge
Publish Date
April 27, 2015
Pages
432
Dimensions
6.14 X 9.21 X 0.87 inches | 1.31 pounds
Language
English
Type
Paperback
EAN/UPC
9781138868274
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About the Author
Associate Professor Joan Mulholland has researched and taught at the universities of London and Queensland over a long period and is currently an Honorary Researcher at the School of English Media Studies and Art History, University of Queensland. She has published on language skills in a range of practice such as business, health and social work, and on the persuasive tactics which can help all professional writers and speakers achieve their goals. She has always been concerned that, in the changing world of professional practice of all kinds, people can enhance their communication efficiency with the range of different people they will meet in their working lives.
