27 Essential Principles of Story: Master the Secrets of Great Storytelling, from Shakespeare to South Park


Product Details

$19.95  $18.55
Workman Publishing
Publish Date
5.9 X 8.9 X 0.9 inches | 1.1 pounds

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About the Author

Daniel Joshua Rubin is a multimedia writer and founder of Story 27 in Evanston, Illinois, a writing studio that provides consulting and education to storytellers in all media. He has taught dramatic writing at Loyola University in Chicago, and at the University of California, San Diego, and has written for television (NBC, the WB); new media (The Motley Fool, National Lampoon); and theater (with plays produced at Steppenwolf in Chicago, off-Broadway in NYC, and on the West End of London). He is a dedicated story scholar with a deep interest the role narrative plays in personal development, business, investing and politics. Rubin has an MFA in Playwriting from the Yale School of Drama, and a BS in Drama Studies from the State University of New York at Purchase. Born and raised in Brooklyn, he now lives in Evanston, IL.


"This is the straight dope--all the tools you need to craft a hell of a great story." --Paul Giamatti, actor

"Rubin, a playwright and TV scriptwriter, aims with this manual to give writers "enough direction to avoid getting lost, but not so much that it strangles your creativity," and succeeds in creating an invaluable resource... This is a no-brainer for both pro and would-be novelists."
--Publishers Weekly, Starred Review

"Seasoned multimedia writer Rubin (NBC, the WB) injects the traditional writing manual with an overdue fix of dash and utility... This new bible of lessons and practices for creators across media will likely appeal to readers curious about behind-the-scenes realities of those who bring to life today's most popular and intelligent entertainment."
--Library Journal

"Perfect for any writer looking to ensure their stories operate and resonate at the top of their potential."