101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

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Product Details
Price
$37.95  $35.29
Publisher
Wiley
Publish Date
Pages
336
Dimensions
7.4 X 9.1 X 0.7 inches | 1.45 pounds
Language
English
Type
Paperback
EAN/UPC
9781118083468

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About the Author

VIJAY KUMAR is a professor at the IIT Institute of Design, the graduate school of design at the Illinois Institute of Technology, where he leads the Strategic Design Planning and the Design Methods programs. Kumar has taught, published, consulted, and lectured throughout the world on using structured methods, tools, and frameworks for conceiving reliable human-centered innovations and turning them into strategic plans for organizations. He has consulted for Autodesk, Motorola, Pfizer, Procter & Gamble, SC Johnson, Steelcase, Target, T-Mobile, and many others.

Reviews
"Design thinking is a method that can be applied to nearly any endeavor, business scenario, or social reform. In his book, 101 Design Methods, author Vijay Kumar describes how design methods can be applied as a science, rather than through art, through practical steps of observation, reframing, ideation, prototyping, and planning." (Contract Magazine, May 2013)