The Transparency Sale - Reading List

By Todd Caponi

By Todd Caponi

The Transparency Sale - Reading List

I Want to Be in Sales When I Grow Up!

John Barrows


Buyology: Truth and Lies about Why We Buy

Martin Lindstrom


Getting Naked: A Business Fable about Shedding the Three...

Patrick M. Lencioni


Never Split the Difference: Negotiating as If Your Life...

Chris Voss and Tahl Raz


The Challenger Sale: Taking Control of the Customer Conversation

Matthew Dixon and Brent Adamson


Authenticity: What Consumers Really Want

James H. Gilmore and B. Joseph Pine II


The Yes Brain: How to Cultivate Courage, Curiosity, and...

Daniel J Siegel and Tina Payne Bryson