By the end of 2010, Digg had already reached its peak of popularity. Users had begun to flee. Shortly after the launch of Digg v4, users staged a revolt they dubbed “Quit Digg Day,” in which they voted up on Digg all links submitted through Reddit. A quarter million Digg visitors went to Reddit that day.
As the group rode back up the elevator to the Wired office, Slowe took a deep stream of air in through his nose. “Funny thing,” he said. “I’m leaving Reddit.”