John Gerzema


John Gerzema is a pioneer in using data to identify social change and help companies adapt to new trends and demands. He is a bestselling author, speaker, and consultant. His books The Brand Bubble and Spend Shift have appeared on numerous "best of" lists, and his TED talks have been seen by hundreds of thousands of people.


The Athena Doctrine: How Women (and the Men Who Think Like...

Michael D'Antonio and John Gerzema


Spend Shift: How the Post-Crisis Values Revolution Is...

Michael D'Antonio and John Gerzema