AboutA social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University's Graduate School of Business. Her research focuses on time, money, and happiness, and how small acts create significant change--fueled by social media. Her work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, and NPR, as well as CBS MoneyWatch.
Jennifer Aaker and Andy Smith
Andrew Smith, Jennifer Aaker, et al.
Jennifer Aaker and Naomi Bagdonas