Books by Chip Heath


Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother Dan have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over three million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. He has helped over 530 startups refine and articulate their strategy and mission. Chip lives in Los Gatos, California.


The Power of Moments: Why Certain Experiences Have...

Dan Heath and Chip Heath


Small Data: The Tiny Clues That Uncover Huge Trends

Martin Lindstrom


The Dragonfly Effect

Jennifer Aaker and Andy Smith


Making Numbers Count: The Art and Science of Communicating...

Chip Heath and Karla Starr


Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

Chip Heath and Dan Heath