Worth It: How a Million-Dollar Pay Cut and a $70,000 Minimum Wage Revealed a Better Way of Doing Business


Product Details

$16.00  $14.88
Gravity Payments, Inc
Publish Date
5.5 X 8.5 X 0.62 inches | 0.77 pounds

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About the Author

Dan Price founded Gravity Payments when he was just 19 years old. His mission was--and is-- to help hard-working small-business owners stay competitive against larger corporations by making credit card processing transparent, fair, and easy. Today, nearly 20,000 independent businesses across all 50 states trust Gravity as their processor. Dan captured national attention in 2015 when he decided to slash his salary by more than 90 percent and raise the company's minimum salary to $70,000 a year. Although he's been criticized for what some consider his radical policies on pay and equality, Dan believes businesses have enormous power to promote social good, regardless of what industry they're in, by serving communities instead of shareholders and putting people over profits. His leadership has earned him many awards, most notably Entrepreneur Magazine's Entrepreneur of 2014 and the 2010 SBA National Young Entrepreneur of the Year, awarded to him by President Obama. He lives in Seattle with his rescue dog, Mikey.


"At a time of massive wealth and income inequality in our country, Mr. Price sets an example that other companies should learn from."--Senator Bernie Sanders

"A small Seattle company shows that capitalism can have a heart."--Nicholas Kristof, The New York Times

"The Dan Price Pay Experiment will either be hailed as a stroke of genius showing that entrepreneurs have underpaid their workforces to their companies' detriment, or as proof positive that Gravity is being run by a well-intentioned fool."--Inc. Magazine

"Pure, unadulterated socialism....I hope this company is a case study in MBA programs on how socialism does not work, because it's gonna fail."--Rush Limbaugh

"A tiny action of personal faith from a Seattle CEO shows us that there is an alternative. The reason it's dangerous..is it reveals to people that there all alternatives."--Russell Brand

"On balance, [Gravity Payments has] prospered."--Michael Wheeler, Harvard Business School

"By implementing an egalitarian salary structure at his company Mr. Price has committed an economic heresy, and like all heretics he is being denounced by the keepers of the true faith."--Steven Conn, W.E. Smith Professor of History, Miami University