Words That Work: It's Not What You Say, It's What People Hear

(Author)
Available

Product Details

Price
$30.00
Publisher
Hyperion Books
Publish Date
Pages
350
Dimensions
6.5 X 9.46 X 1.14 inches | 0.01 pounds
Language
English
Type
Hardcover
EAN/UPC
9781401302597
BISAC Categories:

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About the Author

Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Currently the host of America's Voices on MSNBC, Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/CNBC during the 2002 election cycle won an Emmy. He lives in Alexandria, VA.