Wired to Care: How Companies Prosper When They Create Widespread Empathy

(Author)
Backorder (temporarily out of stock)

Product Details

Price
$34.99
Publisher
FT Press
Publish Date
Pages
251
Dimensions
5.7 X 8.1 X 1.2 inches | 0.8 pounds
Language
English
Type
Hardcover
EAN/UPC
9780137142347

Earn by promoting books

Earn money by sharing your favorite books through our Affiliate program.

Become an affiliate

About the Author

DEV PATNAIK is a founder and principal of Jump Associates, a growth strategy firm. He is an advisor to some of the world's most admired companies, including Hewlett-Packard, Target, Nike, and GE. Dev is an adjunct faculty member at Stanford University, where he teaches research methods to design and business school students. He lives in the San Francisco Bay Area. PETER MORTENSEN is the communications lead at Jump Associates and a blog contributor for Wired.

Reviews

A veteran business strategist and adjunct faculty member at Stanford Univ., Patnaik explores the role of empathy in successful companies, producing a thoughtful, practical meditation on the power of walking in someone else's shoes. Though he utilizes examples from his work with Harley Davidson, Cisco and Nike, his skills in the classroom get a good showcase too, with lessons on history and biology, as well as revealing exercises from his class (called Needfinding) with "aha" revelations like: "For thousands of years, people made things for other people they knew"; it was the Industrial Revolution that divided producer from consumer. Essentially, Patnaik proposes that a successful company must cross that divide and learn about their customers' needs by interacting with, understanding and, in some cases, hiring them. Incorporating some familiar ideas-the power of "framing," the golden rule-Patnaik manages to keep his text fresh and brisk, making this a cagey but compassionate guide for execs and business students. (Publishers Weekly, Jan.)